Digital AD Is Increasingly Gaining Marketers’ Attention Mobile To Fuel Its Growth

Digital AD

Businesses that confine themselves in small social shells hardly enthrall their prospects with innovative products and services. Because people don’t like reserve and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And,…

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Government To Introduce New Telecom Policy Application To Get Priority Because Of Rise In Data Traffic

Telecom Policy

A new Telecom Policy which will be application driven as compared to the 2012 National Telecom Policy 2012 which was connectivity driven will soon be ready. This was indicated by Communications Minister Manoj Sinha while speaking at a seminar.  The new policy has to be focused on the end users and should look at the newer opportunities for expanding the…

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Mobile Puts The Future Of Cable TV At Stake Pay TV Industry To Shrink By 2030, Says Report

Future Of Cable TV

A new report by The Diffusion Group (TDG) predicts that the traditional pay TV industry will shrink 26% by 2030. As a result, traditional television will reach only 60% of households — compared to the 81% currently served today. The report notes that the biggest reason, you’ll be shocked to learn, is the rise in more flexible, less expensive streaming…

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TRAI Made Recommendations On Net Neutrality DoT To Implement It Shortly

What is Net Neutrality?

‘Net neutrality’ regulations, designed to prevent internet service providers like Verizon, AT&T, Comcast and Charter from favouring some sites and apps over others, are on the chopping block. The Federal Communications Commission plans to vote on a proposal that would not only undo the Obama-era rules that have been in place since 2015, but will forbid states to put anything…

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OTT is Reshaping The Entertainment Market Of India Traditional Media To Face Tough Challenge From Vod Services

Entertainment, entertainment, entertainment. This is the most cherished word in India where folklore is passed on from generation to generation, new films are released every Friday and hundreds of channels dawn on our television sets. At 17.5 crore TV households (as per KPMG-FICCI Indian Media and Entertainment Industry report 2016), the medium is growing at bullet speed. However, digital —…

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Demonetisation, A History Now Broadcasting Industry Adapted Well With It

Demonetisation,

With the most-talked-about economic move in recent times, completing a year, the media and entertainment industry has finally managed to recover from it and is already witnessing a steady growth. With demonetisation, the broadcast industry de-grew in November-December 2016 as much as 21 per cent compared to last year losing an estimated Rs. 850 crores, but things started looking up…

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TRAI to Make Recommendations On Various Issues

Telecom Market In India

In a bid to push reforms in the broadcasting sector, the Telecom Regulatory Authority of India (TRAI) has decided to approach the information and broadcasting (I&B) ministry to take a call on a range of recommendations pending with the latter since 2013. The regulator will write to the ministry as well as meet the new I&B minister Smriti Irani with…

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