Bharti Airtel’s home broadband users have started getting more bang for their buck before Jio Infocomm launches a similar service under the GigaFiber brand.
Airtel has removed the fair usage policy data limit on select monthly home broadband packs in over 20 key markets and turned them into unlimited data plans in a bid to preempt customer churn. Jio started registering consumers for its upcoming service on August 15. The telco had offered unlimited home broadband plans only in Hyderabad until now and extending it to other major markets is seen as a move to retain its 2.4-million active wired broadband users.
Last month, the company had given 15% and 20% discounts to customers opting for its home broadband packs (offering speeds of up to 300 Mbps) for six months and one year, respectively, across 89 cities. Now, the country’s No. 1 telco and second-largest wired broadband company has converted a range of data plans in various cities into unlimited broadband packs.
Airtel’s introduction of unlimited home broadband data plans in key markets comes when sector analysts expect Jio to shortly unveil a mass-market, high-speed, wired broadband service bundled with internet-based television programming starting at about Rs 500 a month.