ALT Digital, the over-the-top (OTT) streaming service from Balaji Telefilms will be launched early next year in 2017. With more than 200 hours of content including curated content, the company’s collection of content will as well consist of a web series directed by Nagesh Kukunoor, featuring Nimrat Kaur.
The service will offer its content in both English and Hindi with other regional content to be offered later in Tamil, Bengaluru and Telugu. A number of genres will be available on the platform including kids programming, thrillers, dramas and comedies among others.
The company is also producing its own content suitable for all ages, by partnering with online video producers for co-branded content to be broadcasted on ALT Digital. Created for 32 distinguished interfaces, it will be accessible across nine different speed profiles.