Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go. The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting launched an app which will stream the live linear channel feed of the TV channels of the Aastha group – including Aastha Bhajan, Aastha TV, Vedic and Arihant. In addition to that it features over 500 hours of VOD content and users will be able to watch catch up TV for the previous nine days. Interestingly, Aastha TV is already available as a live channel on YuppTV.
According to Swami Ramdev, the Aastha app would bring “bring people across the world closer to Indian spirituality and meditation. It will break national boundaries and anyone anywhere will be able to watch the best of spirituality and natural wellness through Yoga and Ayurveda.” The app has been powered by OTT YuppTV’s white label service, which has moved on from being just an OTT platform to being a technology service provider to video companies wanting to deliver content via mobile and OTT services. The Aastha app will be free for users in India but will be available for a subscription, after an initial free period, in different markets globally.