Demonetisation, A History Now Broadcasting Industry Adapted Well With It


With the most-talked-about economic move in recent times, completing a year, the media and entertainment industry has finally managed to recover from it and is already witnessing a steady growth. With demonetisation, the broadcast industry de-grew in November-December 2016 as much as 21 per cent compared to last year losing an estimated Rs. 850 crores, but things started looking up…

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BBC Ties Up With Eenadu And India News

bbc news

BBC has launched news services in four Indian languages – Marathi, Gujarati, Telugu and Punjabi as it expanded business in the country for which BBC director-general Anthony William “Tony” Hall has arrived. BBC Duniya, a nightly television news bulletin in Hindi, has also been relaunched; it will be telecast on India News. The Punjabi service will initially be online and…

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TV Still Dominates Among All Mass Media Pay-TV in India To Have A Significant Expansion

pay tv in india

Television in India continues to be an important medium for both broadcasters and advertisers, with the unparalleled reach and viewership it enjoys. Even though, TV remains a medium of appointment viewing and is witnessing the rise of digital media consumption due to proliferation of 4G and smartphones, it is likely to remain robust in the near future. Pay-TV industry revenues…

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Country’s First Private TV Channel Zee TV Stepped Into Glorious 25 Years


Twenty-five years ago, It started a new era of entertainment in the country, metamorphosed into infotainment and later branched out into separate news and entertainment channels. In essence, Zee TV became a “public movement.” The journey, as many early employees of Zee recall, has been that of progress, growth and constant innovation. As Rajya Sabha member and Essel Group Chairman…

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Downfall Of Analogue FM/AM Radio Digitization Is Accelerating The Process

digital radio

Highly respected music industry expert, and head of the Steinhardt Music Business Program at New York University, Larry Miller, released a special report, titled PARADIGM SHIFT: WHY RADIO MUST ADAPT TO THE RISE OF DIGITAL, which details the current state of terrestrial FM/AM radio. The report examines the significant business and social challenges faced by one of the world’s oldest…

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Dish TV Introduces AI-Enabled Pay-TV Chatbot

Pay-Tv Chatbot

With an objective to enhance customer experience and offer a user-friendly interface to its valuable customers, DishTV, Asia’s largest DTH operator, announced the launch of ‘Advanced DishTV interface’ (ADI), world’s first AI-enabled pay-tv Chatbot. Built for issue redressal and service lifecycle management, ADI provides a virtual interface that acts as a one stop solution window to subscribers, and guides them…

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Genesis Burson-Marsteller To Look After PR Of Zee Entertainment

1. Genesis Burson-Marsteller

Genesis Burson-Marsteller, a public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, ZEE Entertainment. From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customised communications approach across its various brands. While the Mumbai office…

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Emerging Sports Broadcasting Business In India A New Phenomenon In The House Of Entertainment

Broadcasting Business

Passion, engagement, impact and revenue —very few sectors can deliver on all these parameters in the manner sports can. The global sports industry is estimated to be around $600–700 billion, with India grabbing a prime share. Evolving from a one-game nation to a formidable power with many new platforms, India has become a key market to watch out for. The…

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