Nielsen Unveils New Method For Measuring Online Viewers

Nielsen

Nielsen has recently announced a new service called Nielsen Subscription Video On Demand (SVOD) Content Ratings, to measure streaming services’ programs in a way that’s comparable to linear TV. The service will include ratings, reaches, frequency and segmentation reporting. According to a report, the service won’t just track the number of people streaming a show, but the audience makeup as…

Read More

BBC.Com Extends Its Online Reach

bbc

BBC.com announced the launch of BBC Designed – the first luxury “supersection”. As alluded to during BBC.com’s inaugural NewFronts earlier this year, BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector. The section features the best of global, game-changing design, focusing on the most pioneering and cutting-edge innovations,…

Read More

Twitter Launched In-Stream Ad In India

twitter

Twitter India has launched In-stream Video Ads that will allow advertisers to run pre-roll or mid-roll ads at scale against brand-safe videos from hundreds of the world’s top publishers. Speaking about this new development, Taranjeet Singh, Country Director, Twitter India, said, “Over the past few years, there has been a significant increase in the consumption of video content on Twitter.…

Read More

Google To Share Revenue With News Publishers

Google To Share Revenue With News Publishers

Google is reportedly gearing up to share revenue with news publishers. The plan is to combine Google’s treasure trove of personal data with machine learning algorithms to help news publications grow and maintain its subscriber base. For each new subscriber Google brings to the table, the company will reportedly take up to a 30 percent finder’s fee. The agreements will reportedly…

Read More

Tata Sky Partner QYOU Achieves 100-Mn Reach Milestone

Tata Sky

QYOU Media, a curator of ‘best-of-web’ video for multi-screen distribution, has announced that its programmes and linear channels reach an addressable audience of more than 100 million consumers across six continents. The company’s rapidly expanding reach demonstrates a growing appetite for millennial-programming globally. The company has also signed the largest deployment of its QYOU channel to date with an expansion…

Read More

Govt To Help Revitalise DD Under ‘Autonomous Prasar’

Smriti Irani

Union information and broadcasting minister Smriti Irani said the government saw agencies including the Censor Board “as facilitators” within the ambit of the law. Irani was speaking at a World Economic Forum-India Economic Summit session moderated by film maker Karan Johar in New Delhi. She added that the government would consider a suggestion to help bring out a television series…

Read More

Amazon To Restructure Its Global Media Buying Business

Amazon

Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network. The winning team will promote Amazon’s ecommerce hub, assorted tech products and Prime subscription service around the world. The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative. Initiative…

Read More

Big Fm grabs the title of ‘Media Partner of The Year’ at Emvies 2017

Emvies

The annual award show of The Advertising Club – Emvies 2017 recently witnessed its 16th glorious year in Mumbai. The high-octane award ceremony, which recognizes outstanding work done by imminent media brands, honoured BIG FM as the ‘Media Partner of the Year – Radio’. It is for the third consecutive year that the radio network has been bestowed by this…

Read More

Red FM Stepped in J&K

Red FM Stepped in J&K

It’s celebration time for Jammu as two major radio stations from the industry have stepped into the state for more entertainment. After Radio Mirchi’s official launch in J&K, now RED FM who has stepped into the soil of the most talked state of the country, J&K. RED FM under its Phase III expansion launched its 55th station (11 October) strengthening its presence…

Read More