FM Radio Business in India

FM Radio Business

Fearing a drop in listenership as listeners move to OTT music streaming space, private FM radio broadcasters are now airing fewer advertisements. From 18-20 minutes for every 60 minutes of programming, advertisements now account for just about a fourth of the time every hour. However, in an effort to protect their toplines they’ve upped advertising rates by about 7-8%. In…

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Unprecedented Growth Of Mobile Video Viewing Fuelled By Smartphone

Mobile Video

Mobile is the future. But that shift to mobile brings with it another trend: a seismic shift in the way video is consumed. As more people have access to their own personal viewing devices, they’re using them to consume all content — including video — at an increasing rate. This has not escaped the attention of advertisers, who are eager to chase video consumption trends in…

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I&B Ministry Setting Up ‘Social Media Hub’

socialhub

The newly appointed secretary at the ministry of information and broadcasting has asked for purpose behind setting up of ‘social media hub’. Earlier, the ministry planned to set up a social media hub and recruit social media executives in districts across the country for various activities including spreading positive news of the government and to monitor the activities on social…

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Radio Indigo Launched New Service At UB City

Radio Indigo

Radio Indigo has been in the limelight for executing out of the box concepts. This time, the station planned on making the shopping experience exciting than ever before with Luxury mall UB City. Radio Indigo and UB City announced their partnership in Bengaluru with the launch of exclusive radio services (RAAS) at the mall. It is the first time that a private…

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Fever FM And MY FM To Host Show On Fitness

my fm fitness

Being healthy and staying fit is one of the most important things for every individual. There are people who success in keeping themselves fit on a daily basis but there are many others who fail with excuses. Looking at this concept deeply, Fever FM will soon be coming up with a fitness show and guess who is the host, Suniel…

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Revenue Of MY FM Increased

MY FM

Print media company DB Corp Limited (DCL) radio segment MY FM revenue for the year ended 31 March 2018 (FY 2018, year under review) increased 6.7 percent as compared to the previous year as reported by the company. The company, in its financial release for the period under review, says that the radio segment’s profit after tax (PAT) stood at…

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Radio Industry In India Revamp Itself To Cope Up With The Changing Demand Of Audiences

Radio Industry In India

Is Radio a conservative gizmo? The current generation deems radio a fuddy-duddy down market and not so cool electronic gadget while for them television and new media are the future media. But they never comprehend that radio is the oldest media and today almost all the electromagnetic gadgets run with the help of radio waves. People use several household electromagnetic…

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