Demand For Original Content Is Rising Growth of OTT Market Largely Depends on it

Growth of OTT market in 2017

With the increasing demand for variety, original content is expected to be the key growth driver for the 30-player over-the-top (OTT) industry in the coming years, who have earmarked around Rs 3,300 crore for the same, says a report. OTT players are heavily investing in creating and distributing original programming in Hindi and regional languages. Currently, Rs 2,500-3,300 crore have…

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Digital AD Is Increasingly Gaining Marketers’ Attention Mobile To Fuel Its Growth

Digital AD

Businesses that confine themselves in small social shells hardly enthrall their prospects with innovative products and services. Because people don’t like reserve and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And,…

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OTT is Reshaping The Entertainment Market Of India Traditional Media To Face Tough Challenge From Vod Services

Entertainment, entertainment, entertainment. This is the most cherished word in India where folklore is passed on from generation to generation, new films are released every Friday and hundreds of channels dawn on our television sets. At 17.5 crore TV households (as per KPMG-FICCI Indian Media and Entertainment Industry report 2016), the medium is growing at bullet speed. However, digital —…

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Li-Fi May Soon Rewrite The History Of Communication Technology


Li-Fi claims to be 100 times faster than standard Wi-Fi. But what exactly is it. Li-Fi is a bidirectional, high-speed and fully networked wireless communication technology similar to Wi-Fi. The term was coined by Scientist Harald Haas and is a form of optical wireless communications (OWC) and uses the visible spectrum as well as ultraviolet and infrared radiation. Li-Fi could…

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India To Have 2 Billion IOT Devices Shortly

IOT Device

Adoption of Internet of Things (IoT) devices in India is expected to increase tenfold to 2 billion devices in the next 3-4 years. This growth in devices can be attributed to the passion for technology among the people, said IT Minister Ravi Shankar Prasad. According to the minister, currently there are roughly 200 million IoT devices in the country. The…

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Demand for Kids App Has Increased, Online Content Is Also Gaining Popularity

Kids App

If you think that adults consumed most of the YouTube video content online – you would be highly mistaken. A great demand for online content through videos and augmented reality apps is now coming from toddlers. From wildlife to game shows, there are numerous live-action factual series available for young audiences. Neil Kulkarni’s latest obsession might seem like an Internet-of-Things…

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The Internet of Things Future of Tomorrow

Internet of Things

The Internet of Things (IoT) is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data. The IoT allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for…

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