B4U Network has launched its first regional offering with Bhojpuri movie channel B4U Bhojpuri which is targeted at audiences in UP, Bihar, and Jharkhand. Beginning today, the channel will be available on DD free dish and other cable and DTH networks.
B4U Bhojpuri will look to capitalise on the growth in audience base in the Bihar/Jharkhand market. In the last three years, the audience base in Bihar/Jharkhand has grown by 62% to 39 million in 2019 from 24 million in 2016.
Broadcasting India CFO and COO Sandeep Gupta said, “B4U Bhojpuri is a unique offering for the audience with a premium packaging unseen in the Bhojpuri genre. As a content mix, we are offering audiences a mix of devotional songs, festive programming during cultural events like Chhatt, Navratri, Diwali, and Holi. Besides we are also announcing 2 WTP’s (World Television Premieres) for Bhojpuri audiences every week which is an unmatched offering by any other channel in the HSM market.”
The channel has acquired popular movie titles of superstars like Nirahua (Dineshlal), Khesari, and Pawan Singh from the Bhojpuri movie industry. The channel will showcase two world TV premieres every week during the weekends.
The channel has also released a Brand film with the brand philosophy of ‘Dilwa Bhojpuri Ba’ which is core to every Bhojpuri person who is truly Bhojpuri at heart and shows how the community is so closely connected both with the culture and language.
B4U Bhojpuri will have six programming bands namely Patna Talkies, Bhojpuri Multiplex, Gorakhpur Theatre, Arra Chappra Hall, Banaras Mahal & WTPs.
B4U is also going all out with a TV campaign to promote this brand film along with its unique WTP movies on outside network channels focused on UP/Bihar/Jharkhand along with OOH in all the 3 states covering over 40 cities with 400+ sites.
To launch the channel B4U Bhojpuri has opened a free screening for viewers and media in Arrah near Patna where Bhojpuri speaking audiences would be able to see ‘Nirahua Hindustani 2’ and engage with B4U Bhojpuri’s engagement on-ground.