BBC.com announced the launch of BBC Designed – the first luxury “supersection”. As alluded to during BBC.com’s inaugural NewFronts earlier this year, BBC Designed has been created as a response to growing audience and commercial interest around premium content within the luxury sector.
The section features the best of global, game-changing design, focusing on the most pioneering and cutting-edge innovations, as well as exploring the historical and cultural impact that design has on our lives. Smart, stylish, and thought-provoking, the new supersection will focus on four areas of editorial: Dress (fashion and style), Dwell (architecture), Drive (transportation), and Device (technology). The US launch is sponsored by Genesis, a global luxury automotive brand that delivers the highest standards of performance, design, and innovation.
BBC.com also announced that it has developed a new digital product which allows it to create bespoke sponsorable supersections, offering themed editorial packages with their own unique look and feel. The new product ensures that brands can: Take advantage of the latest user experience and view ability techniques, sponsor top quality, brand-safe content.