Snap, the parent company of Snapchat, is looking to invest in new media content creators through Yellow — a new program to fund startup teams and mentor them in the art of mobile storytelling. Snap says it will invest $150,000 in each team that is accepted into the Yellow program, which will include a three-month residency at the company’s space in Venice, Calif. The participants also will have the opportunity to get their content distributed on the Snapchat platform.
The first Yellow program, which kicks off in September, will include up to 10 projects. Project teams will likely consist of one to four people, according to Snap. Candidates can apply for the program at the Yellow website: yellowla.com. The application window will close July 8, 2018, and the first class will begin on Sept. 10 and run through Dec. 7, 2018. Snap is looking for applicants from diverse backgrounds, according to a company rep, including filmmakers, editors, producers, and writers; influencers and creators; and founders of early-stage companies. In addition, Snap says it’s interested in creators focused on a diverse range of content themes, including beauty and style, business and entrepreneurship, design, esports, gaming, health and fitness, humor and comedy, journalism, news and politics, music, pets and animals, science and technology, social causes and activism, sports travel culture, youth and student life.