Twitter India has launched In-stream Video Ads that will allow advertisers to run pre-roll or mid-roll ads at scale against brand-safe videos from hundreds of the world’s top publishers. Speaking about this new development, Taranjeet Singh, Country Director, Twitter India, said, “Over the past few years, there has been a significant increase in the consumption of video content on Twitter. With In-Stream Video Ads, brands in India can now run, as on Twitter, to align with videos from our premium content partners across sports, news and entertainment.” Three brands: Amazon, Maruti, and Motorola have come onboard as the first advertisers in the market.
Leading publishers including top TV networks, major publishing houses, leagues, magazines, digital creators and professional news outlets globally are partnering with Twitter for this initiative. “In India, our partners include 9XM, Akash Chopra, AajTak, Bloomberg Quint, Buzzfeed India, CNBC TV18, CNN News 18, ESPN CricInfo, ET Now, Femina, Film Companion, Filmfare, Filtercopy, Firstpost, Gadget 360, Gaurav Kapur, Grazia, HistoryTV18, Hungama, India Today, Mashable, Miss Malini, Mirror Now, NDTV, NDTV Profit, Sanjeev Kapoor, The Quint, times-now_1213.html”>Times Now, TVF, YRF, Zoom TV and many more,” Singh revealed. Twitter has also expanded the opportunity for people to discover videos by targeting audiences most likely to be interested in this content. This feature will “make it even more effective for advertisers to align with this great video content at scale,” Singh said.