Being social media active is one of the biggest aspects of radio industries today. Their target audience that have shifted to the digital world, it is a responsibility of the industry to reach out to its audience. On the similar note, Radio Mirchi reached out to its audience on a digital platform and today it celebrates the biggest milestone of crossing one million subscribers and becoming a part of the top-100 YouTube channels of India. Radio Mirchi has expanded its presence across multiple digital platforms having reached more than 50 million digital consumers a month, organically.
Radio Mirchi surprised the one millionth YouTube subscriber with a call from his favourite actor Shahid Kapoor. But in true Mirchi style, the surprise didn’t end there as RJ Naved got into the act as well and pulled a Mirchi Murga on the subscriber. As part of the celebrations, Radio Mirchi ran a social campaign with the tagline #1MillionMirchi. There was an enthusiastic participation across social media as people shared what makes them Mirchi – which is, someone who is happy, and always seeing the positive side of life. Radio Mirchi is known for its sunshine outlook, with its tagline – Mirchi Sunne Waale Always Khush. But now…Mirchi dekhne waale bhi Khush.