Asia’s leading satellite operator AsiaSat has entered into a multi-year agreement with new TV channel 4KUniverse for the distribution of a 24 hour feed via AsiaSat 9 across the Asia Pacific.
4KUniverse was part of AsiaSat’s 4K-SAT UHD demo channel initiated back in 2015, broadcasting a few hours of UHD programming a day. Now, with the 4K TV market share and 4K Set Top Boxes seeing exponential growth, TV operators want to offer the best possible resolution 4K HDR High Dynamic Range for their customers to enjoy the best ever viewing experience.
4KUniverse is a general entertainment 4K HDR TV channel. Its wide-ranging UHD programming for Asian audience includes early morning airings of the children’s series, ‘Eddie is a Yeti’; daytime with vegan cooking series ‘Plant-Based by Nafsika’; primetime with ‘Model Turned Superstar’ entertainment series featuring Victoria’s Secret supermodel Alessandra Ambrosio; and late-night airings of new docufilms like the Patagonia extreme-skiing film, ‘The Empire of Winds’.
4KUniverse is broadcasting in Asia via AsiaSat 9 at 122°E, in 4K HLG (Hybrid Log-Gamma) HDR with WCG (Wide Color Gamut), which is presently the highest quality, commercially-viable image in broadcasting today. The channel will be available through local licensed distribution partners across the satellite’s extensive C-band footprint including key Asian markets such as Hong Kong, Mainland China, Thailand, Singapore, Taiwan, South Korea, Japan, Indonesia, and the Philippines.
The launch of 4KUniverse with its full UHD programme schedule tailored for Asian audience is an exciting addition to AsiaSat 9’s growing video neighbourhood.