Many smart phone users generally get SMS / messages everyday where 90% of SMSes are actually spam and coming from unknown sources. SMS or Short Message Service is crucial and necessary. Even if you are chatting on Whatsapp and sharing images on Facebook Messenger, Instagram, but another thing where you get marketing messages and OTPs from banks.
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Google owned Android Operating System is now determined the make SMSes safer and spam free.
This is the reason that Google has now rolled out verified SMS & Spam Protection service in India and 8 other nations.
Google’s Verified SMS Service: How Will It Work?
From now on, Android users will get SMS with a verified tag on it. This will alert the users that SMSes are indeed coming from a verified source and can be trusted. Businesses will need to contact Google and get the verified tag after submitting and sharing the required documents.
Besides India, this new verified SMS service has been launched in US, Mexico, Brazil, the UK, France, Philippines, Spain and Canada.
And to start with, only 5 businesses have been given this verified SMS tag: 1-800-Flowers, Banco Bradesco, Kayak, Payback and SoFi.
However, as more and more businesses get this verified SMS tag, users will be able to checkout the authenticity and genuineness of the SMS and take intelligent decisions.
SMS Spam Protection from Google
SMS Spam is a big problem for not only Indian Android users, but also users from other countries.
To stop spamming via SMS, Google has rolled out SMS Spam Protection.
From now on, any spammy SMS which comes to the inbox of Android user will have a warning attached and users will get two options: Report Spam, Report Not Spam.
This warning will come along only those SMS which Google determines as Spam and based on the tags which Android users will apply on these SMSes, via reporting.
In 2017, Google already introduced the next generation of SMS: RCS or Android SMS which empowers users to share images and graphics with the SMS.