Telecom Regulatory Authority of India (TRAI) has sent notices to some Distribution Platform Operators (DPOs) for non-implementation of the new Broadcaster price cut on channels.
TRAI has issued a direction to all the Distribution Platform Operators (DPOs) in this regard and has asked them to comply with the new regulations of the Broadcasting & Cable TV service. In this direction, TRAI has also notified the DPOs to follow the new implementation of the promotional scheme being offered by the said broadcasters and has asked them to modify the Distributor Retail Price (DRP) of these channels. DPOs have also been asked to display this new DRP which should be accessible to the subscribers, on the website, consumer care channel and Electronic Programme Guide (EPG) as well so that there is maximum awareness about the new price cuts to the customers.
Subscribers to Receive Benefit for the Entire Offer Period
TRAI has sent notice to the Distribution Platform Operators (DPOs) that these DPOs implement the new pricing of the channels from a later date, the subscribers should be charged from the date of the implementation of this offer from the Broadcaster is 15th October, 2019. This means that if a subscriber is under a DPO which has not yet started offering the channels at the reduced price from these Broadcasters then he or she will receive the benefit in their account from this date for the reduced pricing.
Popular Channels Now Available for Rs 12 Per Month
TRAI has noted that the non-implementation of this offer for the TV Viewers / Subscribers is against the Tariff Order, 2017 and QoS Regulations, 2017 in addition to being against the interest of the subscribers. The authority has further noted that some DPOs have not yet mentioned the reduced DRPs on their website and channel guides which should be amended.
Under this new offer, Star India has introduced the Tyohar ka Upahar offer for its 16 channels which include popular names like Star Plus, Maa TV and more. Sony Pictures Network India has also slashed the prices of many channels. Other channels Zee TV, Zee Marathi, Zee Kannada have been reduced in pricing from Rs 19 per month to Rs 12 per month by ZEEL. Viacom18 has reduced prices of its popular Colors, Colors Kannada to Rs 12 per month.