DD Authorized Set Top Boxes Are Being Promoted To Attract More TV Viewers / Subscribers

DD Authorized Set Top Boxes Are Being Promoted To Attract More TV Viewers / Subscribers

Information & Broadcasting (I&B) Minister Shri Prakash Javadekar has said, that the public broadcaster Prasar Bharati is growing the customer base of its free Direct to Home (DTH) platform DD Free Dish through DD authorised Set Top Boxes (STBs).

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Till now Doordarshan has selected 11 Set Top Box manufacturers for providing MPEG-4 STBs to customers. These include BGM Holding Company, KMTS Engineering, Millenium Technologies, Modern Communication and Broadcast System, Velankani Electronics, BECIL, Exza Infosystem, Catvision, The Creative Advertiser, STB Technologies, Laxmi Remote India.

Prasar Bharati has informed that as per KPMG – India’s Media and Entertainment report 2019 and performance indicator of Telecom Regulatory Authority of India (TRAI) for the period April – June, 2019, Doordarshan’s Direct-to-Home (DTH) service known as DD FreeDish has a largest customer base. “DD FreeDish” is free service to the customer unlike private DTH service.

The Minister said, approximately 330 Lakhs TV Viewers have access to DD Free Dish whereas 4 private DTH operators (Tata Sky, Dish TV, Airtel Digital & Sun Direct) combined together have 670 Lakhs subscribers in India.

He also stated that a new policy for DD FreeDish had been notified by Prasar Bharati on 15 January 2019, for making DD FreeDish bouquet rich with emphasis on representation of all genres channels including regional channels and also of the channels of foreign public service broadcasters.

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