Eenadu Television has launched an Over The Top (OTT) platform ETV Win to offer all ETV Network content on a single platform. The OTT platform is currently free, however, a premium subscription will be rolled out later.
ETV Win is available on Android & iOS as well as a web version compatible with web browsers. Users of ETV Win can stream the content through PCs, Smart Phones, Tablets and connected TVs.
Eenadu Television is a regional Telugu TV network offering 7 SD & HD channels.
Apart from TV shows, serials, infotainment content, ETV Win also offers events (live & recorded), and movies. Currently, ETV Win provides video content in Telugu language only. ETV Win has content restrictions based on the geography and therefore the content is not available in all the countries.
Under paid membership to be introduced later, ETV Win will allow access to premium content that is available on the ETV Win platform from time to time, for a period based upon the package opted.
The OTT platform plans to launch original fresh web series and shows. Free membership for certain content is available for any free user, all the time.
According to PwC’s Global Entertainment & Media Outlook 2019–2023 report, India’s over-the-top (OTT) video market will grow at a 21.8% CAGR from Rs 4464 crore in 2018 to Rs 11,976 crore in 2023.
The subscription Video on Demand (SVoD) will increase at a 23.3% CAGR from Rs 3756 crore in 2018 to Rs 10,708 crore in 2023. The report stated that the potential of India’s enormous scale will become reality during the forecast period with its OTT video market overtaking that of South Korea to become the eighth-biggest market in the world by 2023.