Google Ties Up With Prasar Bharati to Digitise AIR & Doordarshan Archives

Google Ties Up With Prasar Bharati to Digitise AIR & Doordarshan Archives

World largest search engine company Google has tied up with Prasar Bharati for live coverage on YouTube & Google Search for events of national importance such as the National Independence Day and Republic Day telecast.

Google will work towards digitizing a wealth of content from over two decades from All India Radio and Doordarshan on Google Arts & Culture and host digital archives of Prasar Bharti in over 12 Indian languages on YouTube.

As per per long term tie up, all viewers across the globe will be able to watch the full parade & Prime Minister’s speech live on Doordarshan’s YouTube channel, as India celebrates its 73rd Independence Day on 15th August 2019. Moreover, the link to the YouTube live feed will be made available on Google Search both mobile phones and desktop, when users search for India Independence Day. The live stream will commence at 6:30 AM IST.

Google India & South Asia Director Public Policy Chetan Krishnaswamy said, “We are delighted to collaborate with Prasar Bharati in promoting their library of rich content, as well as promoting Indian events of national importance to the Internet users across the world. With this collaboration, we are hoping to bring the best of Prasar Bharati’s broadcast programming to digital users across age groups, in varied languages and topics that are integral to India’s rich history and culture.

Prasar Bharati CEO Shashi Shekhar said, “The partnership between Prasar Bharati & Google has been instrumental in bringing the content of National interest on the digital platform to a range of audiences globally. Some of these events include Independence Day, Republic Day, General Election etc. The partnership has also played a key role in creating mindshare for the Public Broadcaster among the young audience who are digitally savvy and are increasingly consuming media through smartphones and other mobile handsets.”

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