Hinduja Group plans to offer equity based shareholding to Local Cable Operators (LCOs). The equity based scheme is under development stage.
Hinduja Group’s TV distribution business comprises of two brands, InDigital is the digital cable network while NXT Digital is Headend In The Sky (HITS) network.
With the smart turnaround of the media business, the time has come for distributing the shareholding in the form of designing equity based plans to Local Cable Operators (LCOs), as LCOs are the foundation on which the business has been built. This scheme is currently under development.
The company stated that this move is expected to help transform the cable landscape in India and LCOs who have been associated with the digital platforms of the Hinduja Group – some for nearly 24 years, the time the Cable TV business was instituted.
Ashok Singh, a long time Business Partner & Distributor said, this announcement continues to reflect the culture and the long-standing commitment of the Hinduja Group to the thousands of Local Cable Operators who are part of the Cable distribution business, across the country.
Hinduja also said that local cable operators should feel proud that they are a part of a unique company delivering quality and differentiated services to Subscribers / TV Viewers and should focus on ensuring that they provide the highest levels of customer service.
The company has announced a special scheme for LCOs to expand their business and become direct selling agents of various products and services of the Group on a fee-based model with full training and other support from the Group to be launched soon.
This initiative of the Group is expected to help especially smaller LCOs in semi-urban and rural markets, diversify their revenue-streams and help them leverage and monetise their relationships with their customers, even more effectively.