Ministry of Information & Broadcasting (MIB) planned to execute accessibility standards for people with disabilities in television programmes for private TV channels as per Rights of Persons with Disabilities Act from 15th August, 2019.
The ministry asked private satellite news TV channels to telecast a short programme on Independence Day Celebrations, along with corresponding sign language interpretation, in the afternoon/evening of 15th August.
The channels have been told that they may either make their own programme with sign language interpretation or they may carry a bulletin prepared by DD News free of cost.
This information was given by I&B secretary, Amit Khare while speaking at a function organized by NCPEDP at IIC, New Delhi.
Special Jury Award was given to MIB at this function for its path breaking work in making television accessible for people with hearing disabilities.
The Ministry of Information and Broadcasting (MIB) issued a letter dated 7 February 2019 regarding the concerns raised by the Department of Empowerment of Persons with Disabilities (DoEPwD) in the past. The concerns were raised for the formulation of Accessible India Campaign (Sugamya Bharat Abhiyan) for achieving universal accessibility for persons with disabilities (PwDs) which had stressed that access to TV programmes for many persons with disabilities is denied due to lack of assistive technology.
The ministry requested all TV channels, News Broadcasters Association (NBA), Indian Broadcasting Foundation (IBF) and Association of Regional Television Broadcasters of India (ARTBI) to carry the same language captions and audio description along with the programmes and news reports by TV channels for accessing by differently abled people, vide advisory dated 13 June 2016.