IN10 media launched a youth centric music channel named ShowBox which will offer music content in Hindi, Punjabi, Haryanvi and other Indian languages. The ShowBox will provide a platform to for local music and independent musicians, which includes Epic TV, DocuBay, Epic On and Juggernaut Productions.
The channel will feature a daily and a weekly 30 minute show tilted The Entertainment Show and The Weekend Show.
Its brand slogan ‘Apna Music Apna Swag’ the channel will include Bollywood news, movie trailers, interviews and also updates on reality shows.
Aditya Pittie, Managing Director of IN10 Media said, the demand for differentiated content in every genre and platform in the country has exploded and we are confident that the content centric approach to music, and music entertainment will create new milestones.
Rajiee M Shinde, CEO, ShowBox said, ShowBox has been designed to cater to the evolving and versatile choices of the audience. Taking into consideration the diversified interest, it was imperative to provide a unified platform that does not just address the musical needs of the youth, but also help them showcase their talent.
The channel and its offerings are backed by Channel Partners ITC Limited’s Engage, Johnson & Johnson India’s Clean & Clear and Digital Partner Liqvd Asia.