Indian DTH service has added 4.91 mn active subscribers during the period of 1st April 2018 to 31st March 2019 and shown massive growth in the current financial year 2019.
As per Telecom Regulatory Authority of India’s (TRAI) report, 5 pay DTH Service Providers garnered 72.44 million subscribers as on 31st March 2019 as compared to 70.49 million at the end of the previous quarter in India. This is in addition to the subscribers of the free DTH services of Doordarshan.
Quarterly Growth in Financial Year 2019:
The analysis of quarterly growth in the DTH sector in terms of the net active subscriber base revealed that during the Q1FY19 the figures increased from 67.53 million to 69.37 million, during Q2FY19 there was only a marginal increase of 0.08 million subscribers to reach 69.45 million subscribers due to confusion over implementation of New Tariff Order. The growth peaked with addition to 1.95 million in Q4FY19 to reach 72.44 million as on 31st March 2019.
Market Share of DTH Operators:
As on 31st March 2019, Dish TV was top in the chart with 40% market share due to the acquisition of Videcon d2h. Tata Sky stood at No. 2 with 25% market share closely followed Airtel Digital TV with 22% share. Sun Direct with strong presence in South Market stood at No. 4 with 12% while the ailing Reliance DTH was holding just 1% market share.
TRAI report shows that the New Tariff Order has favoured Pay DTH operators significantly to amplify the addition of new subscribers owing to the confusion and delay in rollout on the part of MSOs and Cable Operators.