Manoranjan Group is venturing into the Hindi general entertainment space with the launch of Manoranjan Grand. This will be the third channel from this company.
Free to air (FTA) Hindi General Entertainment Channel will be launched on 15th August, 2019. The test signal of the channel is already on. The company had received the licence to launch Manoranjan Grand in February.
Manoranjan Grand will have two hours of original prime time programming on weekdays and three hours on the weekends. Going forward, this will be increased to 5-6 hours during prime time and afternoon bands. This channel will focus on crime, thriller and comedy genres. It will be targeted at rural Hindi speaking markets.
Mr. Sahib Chopra, Creative Channel Advertising & Marketing President said that Manoranjan Grand will look to plug in the gap in the FTA market due to the exit Pay TV broadcasters. Manoranjan Group which already owns and operates Manoranjan TV (Hindi movie channel) and Manoranjan Movies (Punjabi movie channel). Both the channels are FTA and are available on DD Free Dish. He also said that the company is in talks with direct to home (DTH) as well as Cable TV operators for carrying the channels.
At present, there are two leading FTA Hindi General Entertainment Channels Dangal and Big Magic. Leading broadcasters like Star India, ZEEL, Sony Pictures Networks India, and Viacom18 have converted their FTA Hindi GEC and movie channels to pay in new tariff regime of the Telecom Regulatory Authority of India (TRAI).
The company will start monetising once the channel settles down and ratings start coming in. It will at least 2-3 months to start monetising.