Sarthak Music & Shalini Television Network – These 2 New TV Channels have received the non-news, Uplinking & Downlinking Licences which were granted by the Information & Broadcasting Ministry (I&B) few days back.
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Sarthak Music has received the licence under the name Sidharth Gold while Shalini Television Network has got the approval to launch Shalini TV. Sidharth Broadcasting received a licenece under Sidharth TV, both the companies are promoted by Odia GEC Sarthak TV founder Sitaram Agrawalla. The company owned by Sitaram Agrawalla named Sidharth Broadcasting Pvt Ltd (SBPL) plans to launch TV channels.
Sitaram Agrawalla will re-enter the TV broadcasting business in July 2020 once the non-compete agreement with Zeel ends in June 2020. ZEEL had acquired Sarthak TV for Rs 115 crore in an all-cash deal in July 2015. The non-compete agreement barred Agrawalla from starting a new TV channel till June 2020.