The ministry of information and broadcasting (MIB) has launched an initiative to distribute free DD Free Dish set top boxes (STBs) in Jammu & Kashmir (J&K). The ministry has said it will distribute around 30,000 free STBs of DD Free Dish among people living in far flung and border areas in Jammu and Kashmir.
The event to distribute 30,000 DTH boxes with iCAS made by VEPL was presided over by Union Minister for Information & Broadcasting, Environment, Forest & Climate Shri Prakash Javadekar and Minister of State PMO Dr. Jitendra Singh. The two also launched a half an hour Dogri programme and News Bulletin from DD Kashir and the signature tune of the channel.
The Union Minister Shri Prakash Javdekar while addressing the audience during the launch ceremony of distribution of DD FREE DISH Set top boxes termed Doordarshan as an institution of Trust and Credibility. He said that Doordarshan is the largest DTH provider of the country reaching out to the farthest of corners even with the advent of private cable TV boom all across.
The DD Free Dish STB will allow people in far flung and border areas to view 100 channels for free. The news bulletin will be telecast daily at 6 pm on DD Kashir on digital mode.
Addressing the gathering in the presence of Jammu and Kashmir Governor Shri Satya Pal Malik, Prakash Javadekar ji appreciated the efforts of the MIB especially Doordarshan for reaching out to the public in border areas to disseminate the message of Information, Education and Entertainment.
He said, ”After the basic necessities, Information and entertainment are the most important needs of the people and the Central Government under the leadership of Prime Minister Shri Narendra Modi is taking all the steps to reach out to the people to ensure these facilities.”
Lauding the role of All India Radio, the Minister said that Prime Minister Shri Narendra Modi has very ably utilized the services of such medium through Mann Ki Baat which has now become very popular. Shri Javadekar said that Doordarshan and All India Radio have credibility which gives these channels an edge over the others who sometimes get carried away with rumors. Doordarshan is an institution of trust, he further added.
Governor of Jammu & Kashmir Satya Pal Malik ji while addressing the audience said that the people living in border areas will surely get benefited with this initiative. The problems of the youth of the state need to be addressed in order to bring in peace and prosperity in the region. He impressed upon Doordarshan and All India Radio to keep spreading out to the remotest of corners to provide information to the last mile.
Prasar Bharati Chairman Dr. A. Surya Prakash while addressing the audience highlighted the qualities of DD Free Dish and termed it as the tools of empowerment. He laid emphasis on the commitment of the Government to bring peace and prosperity across the region.
I&B secretary Amit Khare, Doordarshan Director General Supriya Sahu, Government of Jammu and Kashmir Chief Secretary BVR Subrahmanyam, other State & Central Government officials were also present on this occasion.