Nearly 100% Migration to TRAI’s New Cable TV & DTH Regime

Nearly 100% Migration to TRAI’s New Cable TV & DTH Regime

Telecom regulator Trai’s new broadcasting tariff regime has seen migration of nearly 19 crore pay TV subscribers – almost the entire spectrum of cable and DTH customers – though tariffs in the new addressable system have gone up in certain pockets, especially in rural and far-flung areas.

As the deadline for shifting to the new regime ended on March 31, officials at Trai said that the migration has been “more or less completed” with many subscribers making an active choice in channel selection while some opted for packages that near-mirrored their previous bouquets.

“The overall migration has been satisfactory, though there have been teething problems that we are trying to sort out now,” said Arvind Kumar – advisor with Trai.

The new regime was rolled out by Trai to provide greater freedom and choice to consumers to opt — and pay for — only those channels that he or she watches rather than being tied down to bulky bouquets that had been in prevalence.

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