Arha Media & Broadcasting has launched exclusive Telugu OTT platform Aha.
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Arha Media & Broadcasting have partnered with Telugu film Producer AlluAravind owned Geetha Arts to create a compelling content line up for the on-demand video streaming platform.
Aha targets Telugu speaking population in India and Overseas markets with the platform being supported by Android, iOS, fireTV, AppleTV, RokuTV, android TV and MiLEDTV.
The content library of Aha SVoD includes movies, original web series, and shows across genres tailored exclusively for the Telugu audience.
Aha is already streaming a couple of its original web series in Telugu like Geetha Subramanyam 2020, KothaPoradu and Shit happens. Moreover, Geetha Arts has forayed into making web series with almost three projects that will be streamed on ‘aha’.
Telugu actor Vijay Devarakonda has roped in as the face of ‘aha’ with the tagline “Life Lo aha Undali” that says “Life Should have aha moments”.