Here is the good news for movie lovers as new Tamil Movie channel Zee Thirai will be launched by media conglomerate Zee Entertainment Ent Ltd (ZEEL) on 19th January, 2020.
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The announcement was made during the momentous occasion by ZEEL CEO India Broadcast Business Punit Mishra along with the actor Dr Kamal Hassan. While Mishra thanked the audience for their immense love and support towards Zee Tamil and dedicated the new channel to the people of Tamil Nadu, Kamal Hassan officiated the launch of Zee Thirai with a clapboard to an ecstatic audience.
The channel’s brand tagline is ‘Rathathil Kalandhadhu Cinema’ which literally translates to ‘Cinema is infused in our blood’ represents the passion and impact that movies have on the Tamil Market and the power that it has to inspire the dreams and visions of the common man.
Zee Thirai will have a library of 400+ celebrated titles from Tamil Cinema including a wide spectrum of genres from blockbuster hits to critically acclaimed movies which include Mersal, 2.0, Kanna, Nerkonda Parvai, Irumbuthirai, Dhilluku Dhuttu 2, Kolamavu Kokila among many others.
The channel will have a premiere every week of the year with 52 premieres in 52 weeks which is a first for any Tamil movie channel. The channel will also have uninterrupted entertainment with breakless movies in the afternoon slot.