Information and Broadcasting (I&B) minister Shri Prakash Javadekar said that no incidence indicating that the Direct to Home (DTH) operators are not adhering to the Telecom Regulatory Authority of India’s (TRAI) norms with regards to the pricing of channels.
He further stated that DTH operators have implemented the TRAI’s new regulatory framework for broadcasting and cable services.
Javadekar ji has pointed out that the new regulatory framework has been implemented with effect from 29th December 2018. However, keeping in view the subscriber convenience and to provide sufficient time to subscriber to exercise the options for the new tariff packs, TRAI provided time until 31st March 2019 to subscriber for conveying their informed choices to service providers.
As per the new regulatory framework, every broadcaster is required to offer all its channels on the a-la-carte basis and declare maximum retail price (MRP), per month, payable by a subscriber for each of its pay channel offered on an a-la-carte basis.
Further, all the Distribution Platform Operators (DPOs) including DTH operators are mandated to display of prices of all channels on Electronic Program Guide (EPG), which are visible to all the consumers watching TV.
TRAI has taken several initiatives for raising awareness of subscribers and facilitating them in selecting the channels of their choice. For this purpose, service providers have created their website and APPs. TV Viewers / Subscribers can also provide their choice to call center of service providers and through their local cable operators.
Javadekar ji also stated that the TRAI has developed the My Channel Application, available on TRAI’s website, which enables TV Viewers / Subscribers to select the channels of their choice and assess their monthly bill.