Public broadcaster Prasar Bharati is looking to increase its global presence by airing international programmes on Doordarshan India and its digital app NewsOnAir, and making itself available in more countries.
At present, DD India is available in Canada, the United States and Mauritius. The information and broadcasting ministry has signed agreements with the Korean Broadcasting Corporation and Bangladesh TV to beam DD India in South Korea and Bangladesh. In return, BTV World, a channel owned by Bangladesh TV, and KBS World, an English language channel run by the South Korean government, will be available on Doordarshan. The channel is also mulling over having correspondents across the globe to bring international news to an Indian audience and present news from India.
Prasar Bharati Chief Executive Officer Shashi Shekhar Vempanti has told that AIR world service along with a strong content line up with a global outlook will come together on Prasar Bharati’s digital platform, which has been made mobile-accessible on the Android and iOS platforms through the NewsOnAir app.
Prasar Bharati officials has said work is under way to improve the programme content to be made available to the global audience. Efforts are also being made to bolster human resource development for both Doordarshan and All India Radio.