Telecom Regulatory Authority of India (TRAI) filed an appeal against Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order on landing pages in the Supreme Court.
TRAI directed all Broadcasters and Distribution Platform Operators (DPOs) to refrain from placing registered television channel, TV rating is released by BARC India, on the landing page or boot up screen as on 3rd December, 2018.
As per TRAI, its order was aimed at protecting the interest of service providers and consumers while ensuring orderly growth of the sector. This was challenged by Bennett Coleman & Co. and other in TDSAT.
TDSAT Chairperson Justice S K Singh & Member AK Bhargava said that the impugned directions must be set aside on this point alone which are beyond the provisions of the act which empowers TRAI to issue directions.
Several controversies have been triggered post the landmark TDSAT order that resulted in disruption in viewership measurement of channels with a relatively smaller audience like English news.
BARC board gave its nod to form a two member committee to carry out an independent review of BARC’s data validation and outlier policy.
BARC switched back to its previous methodology from week 23 onward claiming it had received multiple representations from stakeholders and the mandate of its board. Reacting to stakeholders’ issues, BARC with its outlier policy implementation of the landing page row.
Few broadcasters have also written letters, highlighting the negative impact of landing pages, to TRAI & BARC’s technical committee. Industry is hoping to get more clarity on this controversial issue, as the matter now landing up in Supreme Court.