Times Network has launched two channels Times Now World & Mirror Now in the Middle East on du TV, a digital entertainment offering delivered by UAE based telecom operator du, from Emirates Integrated Telecommunications Company (EITC).
These channels aim to further enhance the footprint of the network’s existing offering in the region with Times Now, ET Now and Zoom.
Times Now World, the first HD channel from the network in the Middle East with the brand Times Now is bringing news with credibility, speed, accuracy, and an unbiased approach. Mirror Now – another new channel in the market, that Times Network claims has redefined the norms and re-written the rules for new-age, viewer-centric journalism.
Times Network COO, Executive President Jagdish Mulchandani said that latest additions will provide a complete bouquet of news and entertainment to the discerning taste of the Indian market. He also said that, “Our alliance with du, the foremost telecom leader in the Middle East, to launch Times Now World and Mirror Now are both exciting and enriching. We have successfully secured a premium position in the market with our existing content offerings.”
Evolutionary Deputy CEO – Telco Services EITC Fahad Al Hassawi said, “At du, we place premium emphasis on ensuring that our Home solutions customers have access to world-class entertainment and content that enriches their lifestyle needs.”