WarnerMedia to launch HBO Max in May 2020 with planning to reach 9 Crores viewers globally.
The company has confirmed a price of $14.99 for HBO Max with a slew of newly unveiled programming highlights such as exclusive South Park rights, Greg Berlanti DC projects, all new Looney Tunes cartoons and more.
By keeping pricing consistent, AT&T-owned WarnerMedia is hoping to garner early adoption of HBO Max. The company projects the global user base of HBO Max to reach between 750 Lakhs to 900 Lakhs by 2025.
The telecom giant will make HBO Max available for free to premium subscribers of its TV, broadband & wireless services. The 100 Lakhs existing HBO subscribers who access the product through an AT&T service will also be able to shift to HBO Max at no extra cost.
AT&T is still in negotiations with competing Pay TV providers to make Max available to current HBO subscribers who don’t pay for the service through AT&T.
WarnerMedia will focus on international expansion in Europe and Latin America & expect localized versions of HBO Max to hit foreign markets in 2021. WarnerMedia will initially lean on licensing partners in Europe because they provide stability and predictability in the region, coinciding with the agreement HBO and Sky reached today to renew their output deal in the UK, Ireland, Germany, Austria and Italy.
The subscription Video on Demand Service (SVOD) will have 10,000 hours of programming at launch, including Max originals, Warner Bros moves, WarnerMedia properties and HBO’s existing and future content slate.
WarnerMedia plans to introduce an ad-supported version of HBO Max at a lower price point in 2021.
In general, AT&T is moving forward with a software based entertainment strategy. The goal is to eventually bring AT&T Now and HBO Max seamlessly together on a single platform.