Telecom regulator TRAI has said nine crore out of 17 crore TV homes have made their channel preferences to onboard the new tariff regime, and it is constantly monitoring the situation to ensure that consumers do not face inconvenience. “The speed (of on boarding) has increased as per our data and we expect the rest of the people to also register their choice of channels soon,” Telecom Regulatory Authority of India (TRAI) Chairman R S Sharma told .
Sharma, who is spearheading TRAI’s new tariff and regulatory framework for broadcasting and cable services, said of the nine crore TV homes that have made their channel preferences clear, 6.5 crore are cable TV homes and 2.5 crore are DTH homes. “Out of the total 17 crore TV homes (which includes 7 crore DTH homes and 10 crore cable TV homes), about nine crore homes have already registered their choice with the operators, which is a big number,” he said.
Since DTH is a pre-paid model, as and when customers’ long and short duration packs come to an end, people will make channel selection, he added. “We are guiding and helping the operators where ever required and are calling regular meetings to clarify matters,” Sharma noted. The regulator also plans to step up efforts on customer outreach and awareness programmes. “TRAI will take up a massive campaign on consumer awareness, through social media, print, advertisements, jingles and other programs,” he said. As per the regulations, players can also choose to offer discounts, even waive off the network capacity fee (a maximum of Rs 130) on the subsequent connections in the same household. But such discounts have be offered uniformly in a location and declared transparently on the players’ website.