Dish TV Introduces AI-Enabled Pay-TV Chatbot

Pay-Tv Chatbot

With an objective to enhance customer experience and offer a user-friendly interface to its valuable customers, DishTV, Asia’s largest DTH operator, announced the launch of ‘Advanced DishTV interface’ (ADI), world’s first AI-enabled pay-tv Chatbot. Built for issue redressal and service lifecycle management, ADI provides a virtual interface that acts as a one stop solution window to subscribers, and guides them…

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Genesis Burson-Marsteller To Look After PR Of Zee Entertainment

1. Genesis Burson-Marsteller

Genesis Burson-Marsteller, a public relations and public affairs consultancy, has bagged the public relations mandate for the global content company, ZEE Entertainment. From a consumer outreach programme perspective, Genesis Burson-Marsteller will work to position ZEE as the entertainment destination and the powerhouse of creativity by following a strategic and customised communications approach across its various brands. While the Mumbai office…

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Emerging Sports Broadcasting Business In India A New Phenomenon In The House Of Entertainment

Broadcasting Business

Passion, engagement, impact and revenue —very few sectors can deliver on all these parameters in the manner sports can. The global sports industry is estimated to be around $600–700 billion, with India grabbing a prime share. Evolving from a one-game nation to a formidable power with many new platforms, India has become a key market to watch out for. The…

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Revised FDI Norms For Media Sector To Help The Industry Flourish More

Revised FDI Norms

In 1990 Indian finance minister Dr. Manmohan Singh overtake Liberalization to empower Indian citizen’s living standard. Till 1980 Indian Economy operated by central govt. but lacking in foreign investment into Nation market, due to this national standard not level up. Ruling Congress National party under Late Rajeev Gandhi, tried to boost FDI but failed to increase exports but import exceeded,…

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Fox, Panasonic And Samsung To Tie Knot For Metadata

High Dynamic Range

20th Century Fox, the parent company of Star India, Panasonic Corporation and Samsung Electronics have announced a new partnership to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) through an associated certification and logo program, tentatively called HDR10+. Together, the three companies will form a licensing entity that will begin licensing the HDR10+ platform in January…

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Questions Arise Over HD Channels Profitability Brand Owners Deny Its Advantage

HD Channels

While broadcasters say HD channels are a successful business proposition, brand owners call it a farce. The premium on the HD viewer is too much according to the advertiser but is justified by the broadcaster. MK Anand, MD and CEO, Times Network, explained, “An HD viewer has passed three filters to reach that status. First is to have an HD…

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Reality Shows For Kids Gaining Momentum In All TV Channels

Reality Shows

Children always bring cuteness to the content they associate with. They work like magic, be it the on-going SaReGaMaPa Little Champs which is gathering amazing viewership for Zee TV, or the dance reality show Super Dancer on Sony, which was the only non-fiction show to be listed in the top 10 most watched shows in 2016. Both shows have children…

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Rapid Growth Of FTA Channels

There is a word of caution for pay TV DTH operators and cable TV networks. Witnessing exponential growth, free TV viewership in India is set to reach 46 million households by 2020, according to a forecast report by EY. The number of free TV viewers was at 30 million in 2016. The increase in the number of FTA channels has…

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TRAI To Make Policy Framework For The Broadcasting Sector

The Telecom Regulatory Authority of India (TRAI) will come out with a policy framework for the broadcasting sector with a vision till 2020, deliberations for which have begun over a two days seminar. The seminar is aimed at re-defining existing business models, understanding evolving technologies, innovation, trends and changing consumer dynamics. A number of experts from India and abroad will…

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SC Grants Stay On The Demand Of Tariff War Broadcasters Are Unhappy With New Tariff Regulations

A division bench of the Supreme Court comprising of Justice Pinaki Chandra Ghose and Justice Rohinton Fali Narman has ceded to the demands of Star India by granting a stay on the tariff order and interconnect regulations. While the order pertaining to the special leave petition filed before the Supreme Court is awaited, sources at Star India confirmed to media…

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