China’s Smartphone Market Sees Its Largest Drop In Five Years

China's Smartphone Market

There’s no question that China’s smartphone industry is in a tough spot, but it’s apparently worse than expected. Canalys has estimated that smartphone shipments in the country plummeted 21 percent year-over year in the first quarter of 2018 — the steepest drop since 2013. Almost everyone saw their shipments go down, with Oppo and Vivo (both owned by BBK) taking…

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Facebook to launch Oculus Go

Facebook to launch Oculus Go

Facebook is looking to officially launch its Oculus Go standalone virtual reality (VR) headset at its f8 developer conference on May 1, Variety has learned from multiple sources familiar with the company’s plans. The company first announced the device, which will sell for $199 and up, in October. At the time, company executives said that the headset would be available…

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The Future of Solar Energy in India

Solar Energy in India

India, with its booming economy and humongous population of over 1 billion, has always faced shortage of energy. Even though the country is among the largest producers of electricity in the world, it is hardly ever able to meet the electricity requirements of its ever-so-rapidly increasing population. At present, almost 53% of India’s energy requirements are met with coal; going…

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Multiscreen Is The Way Of Survival As Entertainment Goes For OTT

OTT

Digitization has changed the way in which video is consumed, and presently video content is available to viewers over multiple media and devices. This ubiquitous demand for video has made it a ‘screen-less’ enigma for media businesses. On one hand, media companies have to enhance linear TV content and services to make it attractive as a pay TV offering; on…

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Demand For Original Content Is Rising Growth of OTT Market Largely Depends on it

Growth of OTT market in 2017

With the increasing demand for variety, original content is expected to be the key growth driver for the 30-player over-the-top (OTT) industry in the coming years, who have earmarked around Rs 3,300 crore for the same, says a report. OTT players are heavily investing in creating and distributing original programming in Hindi and regional languages. Currently, Rs 2,500-3,300 crore have…

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Digital AD Is Increasingly Gaining Marketers’ Attention Mobile To Fuel Its Growth

Digital AD

Businesses that confine themselves in small social shells hardly enthrall their prospects with innovative products and services. Because people don’t like reserve and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And,…

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OTT is Reshaping The Entertainment Market Of India Traditional Media To Face Tough Challenge From Vod Services

Entertainment, entertainment, entertainment. This is the most cherished word in India where folklore is passed on from generation to generation, new films are released every Friday and hundreds of channels dawn on our television sets. At 17.5 crore TV households (as per KPMG-FICCI Indian Media and Entertainment Industry report 2016), the medium is growing at bullet speed. However, digital —…

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Li-Fi May Soon Rewrite The History Of Communication Technology

Li-Fi

Li-Fi claims to be 100 times faster than standard Wi-Fi. But what exactly is it. Li-Fi is a bidirectional, high-speed and fully networked wireless communication technology similar to Wi-Fi. The term was coined by Scientist Harald Haas and is a form of optical wireless communications (OWC) and uses the visible spectrum as well as ultraviolet and infrared radiation. Li-Fi could…

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