Digital AD Is Increasingly Gaining Marketers’ Attention Mobile To Fuel Its Growth

Digital AD

Businesses that confine themselves in small social shells hardly enthrall their prospects with innovative products and services. Because people don’t like reserve and introvert brands, they respond to brands that communicate with them again and again. Marketers who are aware of this rationale make every possible effort to make their presence felt in the biosphere of their target audience. And,…

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OTT is Reshaping The Entertainment Market Of India Traditional Media To Face Tough Challenge From Vod Services

Entertainment, entertainment, entertainment. This is the most cherished word in India where folklore is passed on from generation to generation, new films are released every Friday and hundreds of channels dawn on our television sets. At 17.5 crore TV households (as per KPMG-FICCI Indian Media and Entertainment Industry report 2016), the medium is growing at bullet speed. However, digital —…

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Li-Fi May Soon Rewrite The History Of Communication Technology


Li-Fi claims to be 100 times faster than standard Wi-Fi. But what exactly is it. Li-Fi is a bidirectional, high-speed and fully networked wireless communication technology similar to Wi-Fi. The term was coined by Scientist Harald Haas and is a form of optical wireless communications (OWC) and uses the visible spectrum as well as ultraviolet and infrared radiation. Li-Fi could…

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India To Have 2 Billion IOT Devices Shortly

IOT Device

Adoption of Internet of Things (IoT) devices in India is expected to increase tenfold to 2 billion devices in the next 3-4 years. This growth in devices can be attributed to the passion for technology among the people, said IT Minister Ravi Shankar Prasad. According to the minister, currently there are roughly 200 million IoT devices in the country. The…

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Demand for Kids App Has Increased, Online Content Is Also Gaining Popularity

Kids App

If you think that adults consumed most of the YouTube video content online – you would be highly mistaken. A great demand for online content through videos and augmented reality apps is now coming from toddlers. From wildlife to game shows, there are numerous live-action factual series available for young audiences. Neil Kulkarni’s latest obsession might seem like an Internet-of-Things…

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The Internet of Things Future of Tomorrow

Internet of Things

The Internet of Things (IoT) is the inter-networking of physical devices, vehicles (also referred to as “connected devices” and “smart devices”), buildings, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to collect and exchange data. The IoT allows objects to be sensed or controlled remotely across existing network infrastructure, creating opportunities for…

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7 Technology Trends That Will Dominate 2017

There’s always something new on the horizon, and we can’t help but wait and wonder what technological marvels are coming next. The way I see it, there are seven major tech trends we’re in store for in 2017. If you’re eyeing a sector in which to start a business, any of these is a pretty good bet. If you’re already an entrepreneur,…

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