Unprecedented Growth Of Mobile Video Viewing Fuelled By Smartphone

Mobile Video

Mobile is the future. But that shift to mobile brings with it another trend: a seismic shift in the way video is consumed. As more people have access to their own personal viewing devices, they’re using them to consume all content — including video — at an increasing rate. This has not escaped the attention of advertisers, who are eager to chase video consumption trends in…

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In An Era Of Digital Economy Smart Cities To Come Up As Additional Benefit

smart city

Technology and innovation have always gone hand in hand with human progress – from the industrial revolution to our current mobile, digital world. Yet, is the legacy of this progress actually hindering Western society from taking the next step forward? Should we look to more agile economies like India to drive the next wave of innovation? Think about the established…

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Facebook to launch Oculus Go

Facebook to launch Oculus Go

Facebook is looking to officially launch its Oculus Go standalone virtual reality (VR) headset at its f8 developer conference on May 1, Variety has learned from multiple sources familiar with the company’s plans. The company first announced the device, which will sell for $199 and up, in October. At the time, company executives said that the headset would be available…

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The Future of Solar Energy in India

Solar Energy in India

India, with its booming economy and humongous population of over 1 billion, has always faced shortage of energy. Even though the country is among the largest producers of electricity in the world, it is hardly ever able to meet the electricity requirements of its ever-so-rapidly increasing population. At present, almost 53% of India’s energy requirements are met with coal; going…

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Multiscreen Is The Way Of Survival As Entertainment Goes For OTT

OTT

Digitization has changed the way in which video is consumed, and presently video content is available to viewers over multiple media and devices. This ubiquitous demand for video has made it a ‘screen-less’ enigma for media businesses. On one hand, media companies have to enhance linear TV content and services to make it attractive as a pay TV offering; on…

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Demand For Original Content Is Rising Growth of OTT Market Largely Depends on it

Growth of OTT market in 2017

With the increasing demand for variety, original content is expected to be the key growth driver for the 30-player over-the-top (OTT) industry in the coming years, who have earmarked around Rs 3,300 crore for the same, says a report. OTT players are heavily investing in creating and distributing original programming in Hindi and regional languages. Currently, Rs 2,500-3,300 crore have…

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