The annual award show of The Advertising Club – Emvies 2017 recently witnessed its 16th glorious year in Mumbai. The high-octane award ceremony, which recognizes outstanding work done by imminent media brands, honoured BIG FM as the ‘Media Partner of the Year – Radio’. It is for the third consecutive year that the radio network has been bestowed by this title. Adjudged by an eminent jury panel of 225 Media and Marketing professionals, the extravagant awards ceremony was graced by industry stalwarts, advertising geniuses and other members of the media fraternity.
Having successfully completed a milestone of 11 years in the industry, BIG FM as a brand has always thrived on impactful content with each of their initiatives, catapulting the network in becoming a pioneer in its space. Over the years, the radio station has undertaken several large-scale CSR campaigns like BIG Green Ganesha, Sutta Chod Na Yaar, etc. as well as brand led campaigns like Vodafone One Nation, One song’, Idea Cellular’s ‘Sharing of internet’ program, as a ‘Life Banao’ initiative was kept in sync with the brand ethos of ‘Suno Sunao, Life Banao’ among many others. With a reach in over 60 markets, the radio network is one of the most preferred radio partners for brands seeking to reach out to a pan-India TG at a local level.