Business news network Cheddar has been partnering with social media platforms and OTT services in the U.S. And Cheddar is now looking at international markets. The media company is partnering with French startup Molotov so that French viewers can watch Cheddar from all their devices. Cheddar first launched 18 months ago. Unlike many new media companies, the startup has been focusing on live video content. In other words, Cheddar is a TV channel that you can find on Sling TV, Amazon, Philo, Twitter, Pluto TV, 60 percent of smart TVs in the U.S., Vimeo and Facebook. It has raised over $30 million and covers tech, finance
So far, Molotov has been focusing on traditional TV channels, streaming dozens of channels live and on demand. Cheddar is a different beast as the company calls itself a “post-cable network.” This is the first sign that Molotov is willing to expand beyond traditional linear TV. It is a smart partnership as Molotov is already available on many devices and now claims to have more than 3 million monthly active users just 16 months after its launch and 7 months after reaching a million registered users. And there’s a reason why Molotov has been quite successful. The startup is defining the future of TV.