Being healthy and staying fit is one of the most important things for every individual. There are people who success in keeping themselves fit on a daily basis but there are many others who fail with excuses. Looking at this concept deeply, Fever FM will soon be coming up with a fitness show and guess who is the host, Suniel Shetty.
Fever FM and MY FM will air Mission Fit India, Monday to Friday show, 9 am onwards. The show will target three kinds of groups, namely, the ones who are busy, living the modern but unhealthy lifestyle, avid social media users and the ones willing to try but fail in staying healthy. The four months long campaign is divided into three phases, Phase 1 – Fit Basics, to understand the common issues and excuses by listeners, Phase 2 – Suniel Ki Sena, here Suniel will have his experts on food nutrition and exercise to guide the listeners go the right way and lastly Fitness Wars, this is for the RJs on board at the Fever FM station.