Tata Sky Partner QYOU Achieves 100-Mn Reach Milestone

Tata Sky

QYOU Media, a curator of ‘best-of-web’ video for multi-screen distribution, has announced that its programmes and linear channels reach an addressable audience of more than 100 million consumers across six continents. The company’s rapidly expanding reach demonstrates a growing appetite for millennial-programming globally. The company has also signed the largest deployment of its QYOU channel to date with an expansion of its partnership with Tata Sky Sky in India, bringing QYOU’s programming to its mobile, TV, and on-demand services. The company continues its push into these larger markets with localised content partnerships adding value to the offering for consumers, distributors, and advertisers.

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