BARC Is Focusing On RPD In India Collaborated With DTH And Cable Operators

BARC

The Broadcast Audience Research Council (BARC) India has started the exercise of collaborating with direct-to-home (DTH) and cable operators to measure viewership patterns of their set-top boxes. The television audience measurement agency BARC India has rolled out its pilot projects with its current partners, including DEN Networks, Airtel Digital TV and Siti Cable. “We are in discussion with more cable…

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